私隱政策

1. 2. 1    What Personal Data We Collect

1. 2. 2    How We Use Your Personal Data and Who We Disclose To

1. 2. 3    How We Retain, Store and Protect Your Personal Data

1. 2. 4    Your Rights and Contacting Us

1. 2. 5    Cookies

1. 2. 6    Third Party Websites

1. 2. 7    Reminder about Information Sharing

1. 2. 8    Amendment of the Privacy Policy

1. 2. 9    Language of Privacy Policy

2. 1. 1    your personal information ► personal information that you provide to us, such as when using our Services, website or mobile application, including your name, gender, date of birth, age, identity card number or other personally identifiable number, etc.;

2. 1. 2    your contact information ► contact information you disclose to us, such as telephone numbers, addresses, mailing addresses, WeChat accounts, email addresses and fax numbers, etc.;

2. 1. 3    your business information ► including company name, business title, and associated contact information, etc.;

2. 1. 4    your payment details ► information on your credit or debit or other charge cards, or other means of payment, including name of cardholder, card number, billing address, security code and expiry date, information on other electronic payment accounts (including but not limited to WeChat Wallet, Alipay account, Apple Pay etc.);

2. 1. 5    survey information ► your comments and responses, etc. to market surveys, contests and promotional offers conducted by us or on our behalf; and/or

2. 1. 6    website and communication usage ► details of your visits to our websites or mobile apps or social medial platforms collected through cookies or other tracking technologies including behavioural information, browser details, IP addresses, purchasing history, location information, etc.;

3. 1. 1    To provide the Services ► to provide the Services to you (e.g. to process your reservation requests and confirm your booking, to facilitate any special requests or assistance that you have asked for), to process payment for any of the Services (e.g. to verify credit card details with third parties), to identify and verify your information in connection with any of the Services that may be provided to you;

3. 1. 2    To provide customer support ► To manage customer relationship such as responding to your enquiries, and communicating with you by email, letter, telephone, mobile application (e.g. WeChat Push) or other means;

3. 1. 3    To operate loyalty or reward programmes ► To operate and administer any Services (including membership, loyalty or reward programmes (including joint collaborations with other brands) etc.). We may transfer your Personal Data to the operators of the Services (including our loyalty or reward programmes or our business partners (including brands that we collaborate with)) to facilitate your participation;

3. 1. 4    For marketing purposes ► Where you have provided consent or do not object in writing (as required by law), to provide you with news, latest offers and promotions or marketing communications, where you have chosen to receive these. 3. 1. 4. 1    We may use your name, contact details, location data, customer profiling information (including information about your use of our website and activity on social media platforms, including your preferences, transaction pattern and behaviour) collected compiled, generated or held by us from time to time for marketing our own, other Group Companies’ and/or our business partners’ Services to you by email, letter, telephone, fax, text messages. 3. 1. 4. 2    In particular, we may use your Personal Data (a) for marketing, research, questionnaires, promotional and customer relationship management purposes including sending you information relating to our own, our Group Companies’ and/or our business partners’ products, facilities, services, membership clubs, reward programmes (including joint collaborations with different brands), activities, contests, lucky draws, promotions, blogs, newsletters and/or events. 3. 1. 4. 3    Where required by law, we will ask for your consent at the time we collect your Personal Data to conduct any of these types of marketing and promotions. We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us as set out in the “Contacting Us” section below. We may share data or statistics with third parties in aggregated and anonymised form for marketing purposes;

3. 1. 5    For analytics and profiling ► To conduct analysis from time to time to better understand your spending, dining and/or other consumption needs, preferences, interests, experiences and/or habits. In order to enhance your experience or for other uses to which you agreed, we, subject to compliance with applicable laws and regulations, may combine the Personal Data we collected about you from other Group Companies or our business partners so that we can customise the content or display information which is most relevant to you. For example, Personal Data collected about you when you use the Services provided by other Group Companies may be combined with Personal Data we collected about you when you stayed in one of our hotels, so we can better understand your preferences and tailor our marketing communication to include offers that are of the most interest to you.

3. 1. 6    To improve the Services ► To design new and/or enhance existing Services.

3. 1. 7    For safety and security purpose ►To safeguard public interest, or protect the personal safety of our customers, our employees or other office users, and property safety of the Group Companies. We may also conduct background checks and/or credit searches on companies who wish to open a corporate account with any of our offices for verification purposes and to prevent fraud or other criminal activities. This may include disclosures to credit reference agencies, credit, debit and/or charge card companies and/or banks.

3. 1. 8    For legal and administrative purposes ► To comply with applicable laws and regulations, court order or any requirements of relevant government authorities or securities exchange; to establish legal claims or defences; to obtain legal advice; to exercise, safeguard and/or protect the rights or properties of any member of the Group Companies, including identifying or bringing legal action against any person who may be causing interference with such rights or properties (whether intentionally or otherwise) or where any other person could be harmed or property of any other person could be damaged by such interfering activities. This may include disclosures to any counterparties (and its legal advisors), insurers, loss adjustors, government, regulatory or law enforcement authority, administrative organisation or securities exchange of any jurisdiction;

3. 1. 9    To reorganise or make changes to our business ► In the event of: (i) the sale (or a proposed sale) of our company or business or part thereof to a third party; or (ii) our company undergoing a re-organisation, we may need to transfer some or all of your Personal Data to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analysing any sale (or proposed sale) or re-organisation. We may also need to transfer your Personal Data to that re-organised entity or third party after the sale or reorganisation for them to use for the same purposes as set out in this Privacy Policy.

3. 2. 1    any members of the Group Companies;

3. 2. 2    our or our Group Companies’ advisors (e.g. legal, financial, business or other advisors) who are under a duty of confidentiality to us or our Group Companies.

5. 1. 1    access your Personal Data held by us;

5. 1. 2    correct your Personal Data held by us;

5. 1. 3    request deletion or erasure of your Personal Data;

5. 1. 4    object to the sharing of your Personal Data; and/or

5. 1. 5    object to the profiling of your Personal Data.

5. 4. 1    unsubscribing by following the "Reply To" instructions contained in the marketing text message;

5. 4. 2    following the unsubscribe instructions or hyperlink in the email;

5. 4. 3    notifying us that you no longer wish to receive marketing communication when receiving our marketing calls; or

5. 4. 4    contacting us at the address stated in section 5.5 below to tell us that you no longer wish to receive marketing communication through any channel.